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Dynamic, hands-on executive offering
an impressive 20+-year background in the leadership,
direction and management of enterprise-wide sales,
marketing, dealer development, and branding
operations, with a proven track record of success in
a variety of industries. Deliver results that
consistently exceed ROI, profit and corporate
expectations.
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Drive companies to accelerated growth
through start-up, survival and turnaround modes.
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Strong mix of business strategy,
service operations, and sales and marketing
experience. History of producing near immediate
results in every initiative. Provide decisive
leadership and sales growth; building competitive
strength, increasing market penetration, and
achieving greater market share with cohesive vision
and direction.
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Outstanding organization, analytical,
and communication skills, written and verbal.
Possess the technical insight needed to drive sales
and deliver compelling training and sales
presentations that clearly communicate new product
direction and company advantages. Familiar with
e-commerce and Internet sales strategies and
objectives.
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Train, manage, and professionally
develop top-caliber managers and sales teams capable
of taking operations to the next level of success.
Produce innovative training programs in sales,
marketing, and strategic leadership.
Areas of Expertise
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Major Sales & Marketing
Operations
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Risk Mitigation &
Business Solutions
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Territory Sales Growth &
Expansion
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Strategic Planning &
Execution
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Cost Control & Budget
Mgmt.
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Staff
Leadership/Development
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Revenue & Profit Gain
Strategies
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Brand Building & Market
Share
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Tactical Operations
Management
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JDS Industries, Sioux Falls, SD
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One of the
world’s largest suppliers of award,
promotional, and gift products and
components, and a leader in new product
development with hundreds of new products
introduced each year. Company has over 9000
product SKUs, 18,000 dealers and 13 regional
distribution centers serving award,
incentive, promotion, apparel, signage,
sport, gift and portrait photography
industries. |
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National
Sales Manager (VP Level Position) |
2010 - 2011 |
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First National Sales Manager in JDS
Industries’ history and one of the top three
executives in the company. Traveled with the outside
sales team and met with hundreds of dealers,
nationwide.
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Conduit and senior management liaison
for outside sales team and retail dealers. Enabled
corporate to fully distinguish clients’ needs, and
profitably navigate economic and competitive market
conditions in both the U.S. and Canada.
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Designed, orchestrated and executed
major training initiatives for retail dealers from
various industries, and 575 of their dealer
personnel throughout the country.
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Significantly increased market share
of JDS products in a declining industry, during
negative economic conditions.
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Grew sales percentage from just over
a 7% sales increase in 2010 to 13% in 2011.
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Produced innovative training sessions
covering the use, marketing and proactive sales of
new technologies using sublimation printing to
maximize profits. Delivered in 15 regional training
sessions. Personally conducted sales, merchandising,
and pricing strategy training to all national
participants.
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Initiated and implemented the first
dealers’ Showroom Sample Display Program in the
industry.
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Assisted in the selection and design
of over 1000 new products, as a member of the
Executive New Product Group.
Big John’s Ford / Pony Express
Chevrolet / Platte Valley Auto, Minden, Lexington,
and Gothenburg, NE
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Group of 3
dealerships with 9 domestic franchises
selling a full line of Ford, General Motors
and Chrysler products, and averaging sales
of 250+ units per month, with over 850
vehicles in stock. Collective sales made it
the 9th largest dealer in Nebraska. |
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General
Manager / Group Internet Sales Manager |
2008 - 2009 |
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Managed strategic planning,
department operations, and aggressive sales
objectives for the Big John’s Ford store, with
direct supervision of a professional sales and
management team. Reported to Board of Directors.
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Led Group’s e-commerce sales
operations, coordinating all Internet sales
initiatives for the three stores. Managed and
followed-up on all Internet activity and coordinated
website maintenance and development.
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Acted as Group Sales Trainer.
Troubleshot operations and designed new policies to
maximize sales and performance.
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Oversaw inventory balancing, used car
appraisals, and management of all sales activities.
Ensured a high degree of ethics, integrity, and
quality customer service was maintained at every
level of consumer contact.
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Implemented new sales processes and
strengthened training and inventory management
structures to achieve a 300% increase in sales
within 90 days. Recognized as the ‘Best Sales
Results’ for the store’s most recent 15-year
history, despite budget and advertising restrictions
placed by Group.
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Doubled profitability
month-over-month, achieving best profits for
dealership in over 20 years.
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Initiated and installed a new Web
presence to replace Group’s outdated and poorly
functioning website. Researched and secured industry
specialists and collaborated in the development of a
leading-edge presence that increased sales to 25% of
total business (up from 3%).
Strategic Marketing Innovations &
Solutions, Inc., Omaha, NE
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Profitable
marketing firm providing strategic marketing
and call center solutions (direct and
telemarketing initiatives) serving client
accounts in the publishing,
telecommunications, and member services
industries. |
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President
& Founder / Key Marketing Executive |
1992 - 2007 |
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Established and grew this innovative
marketing firm from an undercapitalized startup with
4 employees to a profitable, results-driven leader
in the national outbound telemarketing industry
generating $70M+ in client sales revenues.
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Employed 550+ employees operating in
3 call centers in Nebraska and Texas. Served clients
that included Time-Warner, Meredith Corporation,
McGraw Hill, BMG Music, Forbes, and dozens of others
in various industries.
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Personally sold and managed 7 of the
largest 10 accounts. Negotiated deals and designed
innovative solutions. Penetrated and cross-sold in
new areas to existing accounts, maximizing offerings
and profitability.
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Drove operations, conducted training
programs, and groomed professionals to senior
management positions.
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Directed and orchestrated all
expansion efforts, including identification of city,
size of operation, types of technology, and
negotiation of all leases (facilities, equipment and
fixtures).
May Telemarketing, Omaha, NE
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$40M (in client
billing) outbound telemarketing firm that
merged with Sitel Corporation in 1992. |
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Vice
President of Operations / Director of
Business-to-Business |
1989 - 1992 |
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Designed and implemented business
development plans. Generated a 170% growth within
the first 18 months. Consistently achieved
year-over-year growth and exceeded all corporate
goals and objectives.
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Maintained control over operations,
program development, quality control, verifications,
training, facility management, and all telecom and
automation decisions.
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Held direct authority over all
departments with the exception of Finance and Sales.
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Expanded total number of branches
from 4 to 11 in Nebraska, Colorado, Iowa, and
Kansas.
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Grew operations staff from 450 to
over 1,100, including 78 branch managers, trainers,
and floor supervisors.
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Improved utilization of capacity
through expansion of shifts from 5 to 15.
Team 1 Ford / Champion Ford, Lincoln,
Mercury, Omaha and Nebraska City, NE
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Full service,
individual automotive dealerships. |
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General
Manager / Minority Owner |
1986 - 1989 |
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Turned around two chronically
unprofitable dealerships from ‘last place,’ with an
annual loss of $300K, to the #2 position in the
market with profits of $250K within the first year.
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Produced revenue growth
year-over-year while retaining the majority of the
previous staff. Oversaw a general manager, sales
manager, new car manager, used car manager, service
manager, body shop manager, parts manager, finance
manager, and controller/office manager at each
store, with 73 sales and support staff.
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Ordered and balanced inventory of
approximately 250 new and 150 pre-owned vehicles.
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Developed all promotion and
advertising programs, and oversaw sales and
operations for all departments.
Ford Motor Company, Dearborn, MI
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$160B American
multinational corporation and the world's
4th largest automaker based on worldwide
vehicle sales. |
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Zone
Manager / National Employee Involvement
Committee |
1980 - 1986 |
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Led overall penetration and
profitability of 15-18 Ford dealers in a geographic
zone. Trained sales staff, set sales objectives, and
developed promotions for individual dealers and
groups. Promoted five times.
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Repeatedly recognized for top sales
results in the Central Region (11 states). Twice
awarded “Merchandiser of the Year.”
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Actively participated in committee
responsible for transforming Ford Motor Company to a
people-oriented company.
Creighton University, Omaha, NE
Gallup
University - SRI® Gallup Varsity Management
Training - Aimed at senior and C-level management
Ford Marketing
Institute - Intensive corporate training and
retail dealer management training programs
Nick Patrinos
3009 South Williams Avenue ■
Sioux Falls, SD 57105
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